Terms & Conditions

1.Acceptance of These Terms

These Terms & Conditions (the “Terms”) are a binding agreement between you (“you,” “user,” or “visitor”) and Web Masters LLC (“Web Masters,” “we,” “us,” or “our”). By accessing or using any website, web application, mobile-installable page, form, link, QR code, messaging program, or other digital property operated by Web Masters LLC or any of its brands (collectively, the “Services”), you agree to these Terms and to our Privacy Policy contained in Section 17 below.

If you do not agree to these Terms, do not use the Services. If you are using the Services on behalf of a business or other entity, you represent that you have authority to bind that entity, and “you” includes that entity.

2.Who We Are & Our Brand Family

Web Masters LLC is a limited liability company organized under the laws of the State of Arkansas, United States. We build and operate websites, web applications, review and referral tools, lead forms, and digital marketing systems for our own brands and for client businesses.

Brand names may be used at different times for different offerings. The use of a particular brand name does not create a separate legal entity, and no separate entity is implied.

3.Definitions

• “Client” means a business or individual that has engaged Web Masters LLC to provide Services.
• “Client Page” means any website, web application, review page, contact page, or other digital property we build, host, or operate for or about a business.
• “Featured Business” means any business named, depicted, or promoted on a Client Page or demonstration page, whether or not that business is a Client.
• “Messaging Program” means any SMS/text, email, or other communication program operated through the Services.
• “Platform Providers” means the independent third-party services we rely on to deliver the Services, including hosting and content-delivery providers, domain and DNS providers, payment processors, communications and automation platforms, and analytics providers.

4.Description of Services

Our Services include, without limitation: design, development, deployment, and hosting of websites and installable web applications; review collection and feedback pages; lead capture forms; QR codes and share links; digital business directories and listings; contact cards; scheduling and booking interfaces; SMS and email communication programs; payment links; and related digital marketing and automation services.

We may add, modify, suspend, or discontinue any part of the Services at any time. Features described on any of our pages are subject to change without notice.

5.No Agency or Legal Representation of Featured Businesses

Specifically, and without limitation:

• We do not speak for, bind, or make legal commitments on behalf of any Client or Featured Business.
• Content appearing on a Client Page — including business descriptions, service claims, pricing, hours, offers, warranties, and promotions — is provided by or derived from the Featured Business or from publicly available sources, and remains the sole responsibility of that business.
• Any transaction, service engagement, warranty, or dispute between you and a Featured Business is strictly between you and that business. Web Masters LLC is not a party to it.
• Our publication of a page for or about a business does not constitute an endorsement, guarantee, certification, or verification of that business, its licensure, its insurance, or the quality of its goods or services.
• We are not a law firm and nothing in the Services is legal, financial, tax, or professional advice.

6.Demonstration & Promotional Pages

As part of our sales and marketing process, we may build demonstration, preview, or promotional pages for businesses that are not yet Clients, using publicly available information about those businesses (such as name, address, phone number, hours, star ratings, and publicly posted descriptions or imagery). These pages are created to demonstrate our capabilities and to promote the business at no cost to it.

• A demonstration page does not mean the Featured Business has engaged, endorsed, or authorized Web Masters LLC, and does not imply any affiliation between us and that business.
• We make good-faith efforts to present publicly available information accurately, but we do not warrant its accuracy, currency, or completeness.
• Takedown on request: If you are an owner or authorized representative of a Featured Business and want a page corrected, updated, transferred to you, or removed, contact us at harrison@arroweyesystems.com. We will act on verified requests promptly, ordinarily within five (5) business days.

7.Third-Party Names, Logos & Marks

Client Pages and promotional materials may display the names, logos, trademarks, service marks, photographs, or other brand assets of Featured Businesses and of third-party platforms (for example, map, search, social, and review platforms). Our use of such materials is:

• Nominative and referential — used to identify the business or platform being referenced, promoted, or linked to, not to suggest sponsorship or endorsement of Web Masters LLC by the mark's owner;
• Sourced from publicly available materials published by the business or platform itself, or provided to us by the Client; and
• For the benefit of the business referenced, in the case of Featured Businesses — for example, to drive calls, reviews, directions, and customers to that business.

All third-party names, logos, and marks remain the property of their respective owners. No license or ownership is claimed or implied. If you own a mark or asset displayed in the Services and object to its use, contact us at harrison@arroweyesystems.com and we will review and, where appropriate, modify or remove the material promptly.

8.SMS / Text Messaging Terms

These SMS terms apply to every text messaging program operated by Web Masters LLC or any of its brands, whether messages are sent on our own behalf or on behalf of a Client (each a “Program”).

8.1 Program Description

Programs may include: appointment and scheduling notifications, review and feedback requests and follow-ups, lead form confirmations and responses, order or service updates, account and security notifications, customer care messages, and — only where you have expressly consented — promotional and marketing messages such as offers, promotions, and business updates.

8.2 Consent & Opt-In

You will only receive messages from a Program if you have opted in — for example, by submitting a form that discloses SMS consent, texting a keyword, checking an unchecked consent box, providing your number verbally in the course of doing business with us or a Client, or otherwise giving prior express consent. Consent to receive marketing messages is not a condition of purchasing any goods or services.

8.3 Message Frequency, Rates & Delivery

• Message frequency varies by Program and by your activity (for example, one to several messages per interaction, or periodic updates).
• Message and data rates may apply according to your mobile carrier plan.
• Delivery of messages is subject to effective transmission by your mobile carrier. Carriers are not liable for delayed or undelivered messages. We are likewise not responsible for delayed, undelivered, or misdirected messages, or for errors caused by carrier networks or handsets.

8.4 Opting Out & Help

• Reply STOP at any time to cancel and unsubscribe from a Program. After you send STOP, you may receive one final message confirming your opt-out.
• Reply HELP for help, or contact us at harrison@arroweyesystems.com.
• Opting out of one Program does not automatically opt you out of a separate Program you joined independently; reply STOP to each, or email us and we will remove you across Programs.

8.5 Mobile Data Sharing

8.6 Your Responsibilities

You represent that you are the owner or authorized user of the phone number you provide, that you are at least 18 years old (or the age of majority in your jurisdiction), and that you will notify us if you relinquish your number. We are not responsible for messages delivered to a recycled or reassigned number where we were not notified of the change.

9.Email Communication Terms

By providing your email address through the Services, you consent to receive emails from us or the relevant Client, which may include: transactional and relationship messages (confirmations, receipts, service updates, responses to your inquiries, feedback follow-ups) and, where you have consented or where otherwise permitted by law, commercial and promotional messages.

• Unsubscribing: Every commercial email we send includes an unsubscribe mechanism, or you may email harrison@arroweyesystems.com with the subject “Unsubscribe.” Opt-out requests are honored promptly and within the time required by applicable law, including the CAN-SPAM Act.
• Unsubscribing from marketing email does not stop transactional or legally required messages related to an active engagement (for example, a receipt or a response to a request you submitted).
• We do not sell email addresses collected through the Services, and we do not share them with third parties for those parties' own marketing purposes.
• Email is not a secure medium; do not send sensitive information (such as payment card numbers or government ID numbers) by email.

10.Calls & Other Communications

Where you provide a phone number and request contact (for example, through a lead form, callback request, or tap-to-call feature), you consent to receive calls — which may include calls placed using automated or AI-assisted systems and prerecorded or artificial voice messages where disclosed — from us or the relevant Client in connection with your inquiry. You may revoke this consent at any time by any reasonable means, including by informing the caller or emailing us.

11.Reviews & Feedback Facilitation

Some Services help businesses collect customer feedback and public reviews.

• Routing disclosure: A feedback page may ask about your experience first. Depending on your response, you may be invited to post a public review on a third-party platform, or your feedback may be delivered privately to the business so it can address your concerns directly. Whether and where you post a public review is always your choice; you are never prevented from posting a public review of any rating on any platform.
• We do not draft, fabricate, purchase, or post reviews on behalf of customers, and we do not condition rewards on positive reviews. Reviews you submit must reflect your honest, genuine experience.
• Private feedback you submit is forwarded to the relevant business and handled per Section 17 (Privacy) and Section 18 (Data We Handle for Client Businesses).
• Third-party review platforms have their own terms and content policies, which govern anything you post there.

12.Site Availability, Breakage & Technical Issues

We work hard to keep the Services fast and reliable, but websites, web applications, and connected systems are inherently subject to interruption, error, and change. To the maximum extent permitted by law:

• No uptime guarantee. The Services are provided without any guarantee of continuous, uninterrupted, or error-free availability. Outages, slowdowns, and degraded functionality may occur, including during maintenance, deployments, migrations, DNS or certificate changes, and Platform Provider incidents.
• Accidental breakage. Development, updates, redesigns, integrations, and configuration changes — including changes we make at a Client's request — may unintentionally break features, layouts, links, forms, automations, integrations, analytics, tracking, or search-engine placement. We are not liable for losses arising from such unintentional breakage, whether on properties we operate or on connected third-party accounts and systems, provided we acted in good faith. Our sole obligation is to use commercially reasonable efforts to restore affected functionality once we are made aware of it.
• Data loss. We do not guarantee the preservation, backup, or recoverability of any content, submissions, configurations, or data. You are responsible for maintaining your own copies of any materials you provide to us or need for your business.
• Devices and browsers. We do not warrant that the Services will function on every device, operating system, browser, or network, or that installable web applications will remain installable as third-party platform requirements change.
• Security. No system is perfectly secure. We use commercially reasonable safeguards but cannot guarantee that the Services will be free of vulnerabilities, unauthorized access, or malicious activity by third parties.

13.Third-Party Platforms & Services

The Services are built on and interoperate with Platform Providers — including hosting, content delivery, DNS, and edge computing providers; payment processors; email and SMS delivery providers; customer-relationship, automation, scheduling, and communications platforms; and mapping, search, social, and review platforms. We do not control Platform Providers, and we are not responsible for their acts, omissions, outages, data practices, pricing changes, feature changes, account actions, or terminations, or for any losses they cause.

Links from the Services to third-party sites and platforms are provided for convenience. We do not endorse and are not responsible for third-party content, and your use of third-party sites is governed by their terms and privacy policies. Payments made through the Services are processed by independent payment processors; we do not receive or store full payment card numbers.

14.Payments, Billing & Refunds

• Fees for Services are as stated at checkout, in a payment link, or in a written proposal or invoice. Unless expressly stated otherwise in writing, fees are in U.S. dollars and are exclusive of applicable taxes.
• Subscription or recurring Services renew automatically until cancelled. You may cancel future renewals at any time by written notice; cancellation stops future charges but, unless otherwise agreed in writing, amounts already paid are non-refundable and amounts already owed remain due.
• Work already performed, custom development, setup fees, and delivered digital goods are non-refundable except where required by law or expressly agreed in writing.
• If payment fails or a chargeback is initiated on amounts properly owed, we may suspend or take offline any Services associated with the account until the balance is resolved, and you are responsible for reasonable costs of collection permitted by law.

15.Intellectual Property & Licenses

• The Services — including our code, templates, page systems, designs, layouts, tooling, automations, processes, and know-how — are owned by Web Masters LLC or its licensors and are protected by intellectual-property laws. Except for the limited rights expressly granted, no rights are transferred to you.
• Unless a signed agreement says otherwise: Clients receive, upon full payment, a non-exclusive, non-transferable license to use the deliverables we build for them for their own business purposes, while Web Masters LLC retains ownership of underlying frameworks, templates, components, and reusable systems.
• You may not copy, scrape, resell, reverse-engineer, or create derivative works from the Services except as permitted by law or by our written consent.
• We may reference and display non-confidential work we have produced (for example, in a portfolio) unless a Client's signed agreement provides otherwise.

16.Client Content & Responsibilities

Clients and Featured Businesses that supply content or instructions are solely responsible for:

• The accuracy and legality of all business information, claims, offers, pricing, and promotional content published at their request;
• Owning or having rights to all materials they provide (logos, images, text, video, customer lists);
• Compliance with the laws applicable to their industry — including licensing, advertising, consumer-protection, telemarketing, and messaging-consent laws for contact lists they supply or campaigns they direct;
• Obtaining lawful consent for any contacts they upload or instruct us to message. When we send messages at a Client's direction, we do so as the Client's vendor, in reliance on the Client's representation that proper consent exists.

We may decline, remove, or modify content that we believe is unlawful, deceptive, infringing, or harmful, but we have no obligation to monitor or verify content supplied by Clients.

17.Privacy Policy

This section is the Privacy Policy for Web Masters LLC and all brands identified in Section 2. It describes what we collect through the Services, how we use it, and the choices you have. Our full standalone Privacy Policy — which controls in the event of any difference — is published at privacy.arroweyesystems.com.

17.1 Information We Collect

• Information you provide: name, phone number, email address, business name, messages, form submissions, feedback and review responses, scheduling details, and any other information you choose to submit.
• Automatic information: IP address, approximate location derived from IP, device and browser type, pages visited, referral source, and interaction events, collected via server logs, cookies, and similar technologies from our Platform Providers.
• Payment information: processed directly by independent payment processors. We receive confirmation of payment and limited billing details, never full card numbers.

17.2 How We Use Information

• To provide, operate, secure, and improve the Services;
• To respond to inquiries, route leads and feedback to the relevant business, and provide customer support;
• To send communications consistent with Sections 8–10 (SMS, email, calls), honoring your consent choices and opt-outs;
• To measure performance, prevent fraud and abuse, and comply with legal obligations.

17.3 How We Share Information

• With the relevant business: if you submit a lead, feedback, booking, or inquiry on a Client Page, that submission is shared with the Featured Business it concerns — that is the purpose of the page.
• With Platform Providers: service providers who host, deliver, process payments, send messages, and provide analytics for us, bound to use the data only to provide their services to us.
• For legal reasons: when required by law, subpoena, or to protect rights, safety, or the integrity of the Services.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this policy.

17.4 Cookies & Analytics

The Services use cookies and similar technologies for essential functionality, security, and analytics. You can control cookies through your browser settings; disabling them may affect functionality. Third-party embedded content (such as maps, calendars, or review widgets) may set its own cookies governed by the third party's policies.

17.5 Data Retention & Security

We retain personal information only as long as reasonably necessary for the purposes described here, to comply with legal obligations, and to resolve disputes. We apply commercially reasonable technical and organizational safeguards, though no method of transmission or storage is completely secure.

17.6 Your Rights & Choices

Depending on your jurisdiction, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain processing. To exercise any right, email harrison@arroweyesystems.com with your request. We will verify your identity and respond within the time required by applicable law. We will not discriminate against you for exercising your rights.

17.7 Children

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will delete it.

17.8 United States Processing

The Services are operated from the United States. If you access them from outside the U.S., you understand your information will be processed in the U.S., where data-protection laws may differ from those of your jurisdiction.

18.Data We Handle for Client Businesses

When you interact with a Client Page (for example, submitting a lead form, feedback, or booking for a specific business), Web Masters LLC generally processes that information as a service provider on behalf of the Featured Business. The business you contacted is responsible for how it subsequently uses your information. Requests concerning a specific business's use of your data are best directed to that business; you may also contact us and we will assist in routing your request.

19.No Guarantee of Results

Marketing outcomes depend on factors outside anyone's control. We do not guarantee any particular business result from the Services, including without limitation: search-engine rankings or indexing; volume or quality of leads, calls, clicks, or bookings; number, rating, or retention of public reviews; social or directory placement; conversion rates; or revenue. Any examples, past results, or projections are illustrative only and are not promises of future performance.

20.Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES AND ALL CONTENT, DELIVERABLES, AND MATERIALS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OR ERROR-FREE OPERATION. NO ADVICE OR INFORMATION OBTAINED FROM US OR THROUGH THE SERVICES CREATES ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

21.Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) WEB MASTERS LLC AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOST GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES; AND (B) OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID TO WEB MASTERS LLC FOR THE SERVICES GIVING RISE TO THE CLAIM IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY, OR (ii) ONE HUNDRED U.S. DOLLARS ($100).

Some jurisdictions do not allow certain limitations, so portions of the above may not apply to you. In such jurisdictions, our liability is limited to the greatest extent permitted by law. Nothing in these Terms limits liability that cannot lawfully be limited.

22.Indemnification

You agree to defend, indemnify, and hold harmless Web Masters LLC and its members, managers, employees, contractors, and agents from and against any claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use or misuse of the Services; (b) content, materials, contact lists, or instructions you provide; (c) your violation of these Terms or of applicable law; or (d) your violation of any third party's rights. If you are a Client or Featured Business, this includes claims arising from your business's goods, services, advertising claims, or customer relationships.

23.False Statements, Disparagement & Dispute Notice

Web Masters LLC values honest feedback and works in good faith to resolve every legitimate concern. At the same time, false and bad-faith attacks cause real harm to a small business and to the Clients who depend on our Services. Accordingly, by using the Services you agree to the following:

23.1 No False or Misleading Statements

No person, entity, or company may create, publish, or disseminate — in any medium, including review platforms, social media, directories, forums, advertisements, or communications with our Clients or prospective clients — statements about Web Masters LLC or any of its brands (ArrowEye, ArrowEye Systems, 501 Digital Marketing Agency, HarrysList, or any other brand identified in Section 2) that are false, fabricated, misleading, deceptively incomplete, or made with reckless disregard for the truth, or that constitute defamation, trade libel, or tortious business disparagement under applicable law.

23.2 Written Notice & 30-Day Resolution Period

If you have a dispute, disagreement, or claim of error concerning Web Masters LLC or its brands, you agree to first send a written notice describing the issue to harrison@arroweyesystems.com — including what you believe is wrong and what correction or resolution you are requesting — and to allow Web Masters LLC thirty (30) days from receipt of that notice to investigate, correct, and resolve the issue before publicly disseminating accusations arising from that dispute. This notice-and-cure step mirrors the informal-resolution requirement in Section 25 and exists so that mistakes can be fixed before reputational harm occurs.

23.3 Consequences of Violation

If false, defamatory, or bad-faith disparaging information about Web Masters LLC or its brands is published or disseminated — including where the notice-and-cure process above was bypassed and the underlying claims are untrue — Web Masters LLC reserves all rights and remedies, including without limitation:

• Issuance of a cease-and-desist demand through its legal counsel, currently Corbitt Law Firm, requiring immediate retraction and removal of the false material;
• Recovery, to the fullest extent permitted by applicable law and this agreement, of all damages together with the costs of enforcement — including attorneys' fees and billable hours of Corbitt Law Firm (or successor counsel) at counsel's standard hourly rates, investigation costs, and court costs — from the individual or entity responsible for the violation; and
• Pursuit of injunctive relief and any other remedy available at law or in equity.

23.4 What This Section Does Not Do

Nothing in this Section prohibits, penalizes, or restricts truthful statements, honest reviews, or good-faith opinions about your genuine experience, and nothing here limits any right protected by the Consumer Review Fairness Act (15 U.S.C. § 45b) or other applicable law. This Section targets only statements that are false, fabricated, misleading, defamatory, or made in bad faith.

24.Suspension & Termination

We may suspend or terminate access to any part of the Services at any time, with or without notice, for conduct we reasonably believe violates these Terms or applicable law, creates risk or possible legal exposure, or for non-payment. Sections that by their nature should survive termination (including Sections 5, 7, 12, 13, 15, 17, and 19–27) survive.

25.Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Arkansas, without regard to conflict-of-law principles. Any dispute arising out of or relating to the Services or these Terms shall be brought exclusively in the state or federal courts located in Arkansas, and you consent to the personal jurisdiction and venue of those courts.

Informal resolution first: Before filing any claim, you agree to contact us at harrison@arroweyesystems.com and give us thirty (30) days to work in good faith to resolve the issue informally.

TO THE EXTENT PERMITTED BY LAW, EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL AND AGREES THAT CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Any claim must be filed within one (1) year after it arises, or it is permanently barred, to the extent permitted by law.

26.Changes to These Terms

We may update these Terms from time to time. The “Last Updated” date above reflects the most recent revision. Changes take effect when posted at this page. Your continued use of the Services after changes are posted constitutes acceptance of the revised Terms. Material changes to the SMS Program terms will be communicated as required by applicable messaging rules.

27.General Provisions

• Entire agreement. These Terms (together with any signed written agreement between you and Web Masters LLC, which controls in the event of a conflict) are the entire agreement regarding the Services.
• Severability. If any provision is held unenforceable, it will be modified to the minimum extent necessary, and the remainder stays in full effect.
• No waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent; we may assign them in connection with a reorganization, merger, or sale.
• Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including Platform Provider outages, internet disruptions, power failures, labor disputes, governmental action, or natural events.
• Headings are for convenience only and do not affect interpretation.

28.Contact Us

Questions about these Terms, the Privacy Policy, SMS or email programs, logo or content removal, or data requests:

Web Masters LLC (operating as ArrowEye / ArrowEye Systems / 501 Digital Marketing Agency / HarrysList)
Email: harrison@arroweyesystems.com
State of organization: Arkansas, United States